Our story

Plain Text was founded by Tom Gifford in 2025. Originally from the midlands, Tom studied art in Bristol back in the 90s when trip-hop was still very much a thing. He then made his way into design and advertising, with some photography on the side. Now based in North London, Plain Text is a tribute to skate culture, hip-hop, graphic design and a love of type and the written word.

For our clothing, texture and quality was really important to us, and it was key to find products that had the right weight and feel to them. All clothing and bags are made of fully-certified organic cotton. All products are printed to order for each customer, so there's minimal waste making production more sustainable.

Please allow 5 working days from order to shipping. 

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